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Israel in the Age of Eminem - A Creative Brief for Israel Messaging
Publication Date: March 2003
Author(s): Frank Luntz
Funder(s): Andrea and Charles Bronfman Philanthropies; Alan B. Slifka Foundation; Judy and Michael Steinhardt Foundation
Funder(s): Andrea and Charles Bronfman Philanthropies; Alan B. Slifka Foundation; Judy and Michael Steinhardt Foundation
Special Collection: Berman Jewish Policy Archive
Topic: Culture and religion (Religion and religious groups)
Keywords: American Jews; Israel attachment; Identity formation
Type: Report
Coverage: United States Israel
Abstract:
By listening to members of this generation talk about their identities and their relationship with Israel we can better understand their realities, questions, and mindsets. We attempt to capture verbatim respondents reactions to 120 pieces of Jewish organizational collateral, including advertisements, event fliers, advocacy posters, and Web sites. In doing so we sought to examine what is this audience thinking? What impact are our current efforts having? What is working and what is not? What language, images, and questions could improve advertising efforts?