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A Project of

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Revisiting the Jewish Community Center Marketplace

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Publication Date: January 1988

Publisher(s): Jewish Communal Service Association of North America

Author(s): David Eskenazi

Series: Journal of Jewish Communal Service, 64:4

Special Collection: Berman Jewish Policy Archive

Topic: Social conditions (Community life and organization)

Keywords: Informal Jewish Education; Jewish Organizations; Social Services

Type: Report

Coverage: United States


I continue to believe marketing to be a very valuable method within a Jewish community center, just as I continue to view social group work method as a valuable tool in a JCC. However, it can be effective only to the degree that it maintains the role of enhancing rather than corrupting the basic purposes of a JCC.