Jewish Outreach: Strategies and Opportunities
Publication Date: January 1993
Author(s): Steven M. Cohen
Special Collection: Berman Jewish Policy Archive
Keywords: American Jews; Jewish Outreach; Jewish Identification
Coverage: United States
The outreach approach embodies a readiness to welcome the mixed-married and others who are remote from Jewish life. It is also marked by a more aggressive promotion of Judaism amid the wider American marketplace of competing cultural currents and affiliations. This report aims to help both potential philanthropists and the outreach field to understand this relatively new phenomenon in American Jewish life. The report describes how outreach works, highlights major controversies within the field, examines why many Jews feel remote from prevailing currents of American Judaism, and suggests some areas where philanthropic intervention can be most effective.