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The Application of Social Marketing Principles to Educator Recruitment and Retention

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Publication Date: January 2004

Publisher(s): Jewish Education Service of North America

Author(s): Carol Schechter

Series: Agenda: Jewish Education 17, Spring 2004

Special Collection: Berman Jewish Policy Archive

Topic: Culture and religion (Religion and religious groups)
Education (Education personnel and population)

Keywords: Jewish education; Employment; Professionalism

Type: Other

Coverage: United States

Abstract:

The author outlines the ways in which national, communal and individual organizations in Jewish education can utilize social marketing principles and techniques to encourage recruitment and retention of Jewish educators.