An Integrated Resource Development Approach: The Philadelphia Experience
Publication Date: September 1996
Publisher(s): Jewish Communal Service Association of North America
Author(s): Marcia I. Bronstein
Series: Journal of Jewish Communal Service 73-1
Special Collection: Berman Jewish Policy Archive
Keywords: Professionalism; Jewish Organizations; Fundraising and Philanthropy
Because of declining annual campaign revenues, the Philadelphia federation moved from an event-driven to a donor-centered integrated development model. The move involved major structural changes, a new vocabulary and way of thinking, and a new culture of development, all based on the simple concept that donors are the federation's most important asset. This new model reversed the downward trend in the annual campaign and yielded increased revenues.
In Journal of Jewish Communal Service, v.73 no.1, Fall 1996.