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Publication Date: July 2009

Publisher(s): National Jewish Center for Learning and Leadership (U.S.)

Author(s): Andrew Silow-Carroll

Series: CLAL on Culture Archive

Special Collection: Berman Jewish Policy Archive

Topic: Culture and religion (Religion and religious groups)

Keywords: Jewish Outreach; Jewish Values; Jewish Organizations; Media

Type: Brief

Coverage: United States

Abstract:

In order to assess what kinds of messages the public would like to see from Jewish advertising, the author gathers advertisements placed by synagogues, JCCs, and other institutions, and shows them to different Jewish audiences. The author was surprised to discover that the reaction to these ads was overwhelmingly negative. The author then analyzes common themes and approaches in these advertisements and discusses this negative reception.