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How to Cultivate Demand for the Arts

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Publication Date: January 2008

Publisher(s): RAND Corporation

Author(s): Laura Zakaras; Julia F. Lowell


Type: Brief


This research brief summarizes a study about what it means to cultivate demand for the arts, why it is important to do so, the role of arts learning in this effort, and arts and education policy changes needed to build future arts audiences.