State Case Studies: Product Standardization in Small Group and Individual Insurance Markets
Publication Date: November 2009
Publisher(s): The Nelson A Rockefeller Institute of Government
Keywords: Health Insurance Reform; Product Standardization
Coverage: New Jersey Massachusetts Maryland
National health reform will rely on consumer choice and competition to control costs whether or not there is a public insurance option, according to this Institute report. Rational consumer choice, however, is difficult without standardizing health insurance plans, so that value can be easily compared. States may have to play a key role in such standardization.