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Gold, Silver, and Bronze: The Important Role of Product Standardization in Health Insurance Reform

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Publication Date: November 2009

Publisher(s): The Nelson A. Rockefeller Institute of Government

Author(s): Dina Belloff; Courtney Burke

Topic: Health (Health care financing)

Keywords: Health Insurance Reform; Product Standardization

Type: Report

Coverage: United States

Abstract:

National health reform will rely on consumer choice and competition to control costs whether or not there is a public insurance option, according to this Institute report. Rational consumer choice, however, is difficult without standardizing health insurance plans, so that value can be easily compared. States may have to play a key role in such standardization.