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Unmassing America: Ethnic Media and the New Advertising Marketplace
Publication Date: January 2006
Publisher(s): Aspen Institute
Author(s): Amy Korzick Garmer
Topic: Business (Advertising and public relations)
Media, telecommunications, and information (Mass media)
Population and demographics (Ethnic and racial groups)
Keywords: Advertising
Abstract:
The report explores the changing nature of advertising and the impact that these changes would have on the continued growth and development of ethnic media in the United States.