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Consumer Decisionmaking in the Insurance Market

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Publication Date: January 2006

Publisher(s): RAND Corporation

Author(s): Kanika Kapur; Jose J. Escarce; Melinda Beeuwkes Buntin

Funder(s): RAND Corporation

Funder(s): RAND Corporation

Topic: Business (Insurance)


This research brief summarizes a multi-year examination of consumer decisionmaking in the individual insurance market in California.