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Market Segmentation in IDA Programs: Practice and Research
Publication Date: February 2007
Publisher(s): National Economic Development and Law Center (U.S.)
Author(s): Susan E. Smith
Funder(s): Charles Stewart Mott Foundation
Funder(s): Charles Stewart Mott Foundation
Topic: Business (Business and business enterprises)
Type: Report
Abstract:
Explores market segmentation as an innovative technique to help bring IDAs to more people, more effectively. It addresses how to segment the IDA market and applies research lessons on institutional and individual factors that influence savings.