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Business Case Analysis of Health-e-App: A Web-Based Enrollment Application for Public Health Insturance Programs

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Abstract:

This independent business case analysis outlines the key benefits of Health-e-App, the Internet-based application developed to simplify and expedite enrollment in Healthy Families and Medi-Cal for children and pregnant women. The analysis of the Health-e-App pilot was conducted by a national health care consulting firm. The findings support the hypothesis that an automated, Web-based application can improve the speed, data quality, and consumer satisfaction with the application process. The analysis gives Health-e-App high marks from program administrators, applicants, and certified application assistants (CAAs) who help families apply for coverage. It shows that while there are still some areas needing improvement, Health-e-App makes applying for coverage faster and easier. The study also found that real-time eligibility screening, online provider and plan selection, and confirmation of application receipt contributed to strong customer satisfaction with the streamlined application process.