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A Study Of Initiatives: 1976-1986

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This study examines California initiatives from 1976 to 1986 and the relative importance of several factors-- political climate, primary vs. general ballot, regional trends, level of campaign expenditures, and regional/political context as they pertain to voting on initiative measures. In short, this project indetifies distinct voting patterns and, if such patterns exist, to determine whether they can be controlled or managed to an initiative campaign's advantage. This volume was jointly funded by the California Assocation of Realtors, Chevron USA, Hewlett-Packard, and Sun Exploration.