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The Campaign Media Guide 2004

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Publication Date: July 2004

Publisher(s): Campaign Legal Center

Author(s): Amy R. Wolverton; Marianne Viray


Special Collection: The Joyce Foundation

Topic: Politics (Elections and voting)
Politics (Campaigns, lobbying, and pressure groups)

Keywords: Campaign Media; voter education ; informed candidates

Type: Report

Coverage: United States


The Campaign Legal Center unveiled this 2004 Campaign Media Guide to give voters, candidates and broadcasters information about the rules governing political speech on television and radio. Center president and general counsel Trevor Potter, called the guide "a comprehensive primer on candidates' and citizens' rights and broadcasters' obligations for the 2004 election." The guide provides definitions and case studies examining the fundamental rules of broadcasting political campaigns.

Since 2002, when the Center produced its first media guide, Congress has passed new disclosure and sponsorship identification laws for political advertising. The new guide informed candidates of their rights and responsibilities under the new rules, reminded broadcasters of their duties, and informed citizens about political advertising.