Using Consumer Segmentation to Examine the Utlization of Health Education Tools

Publication Date: December 2002

Publisher: FACCT - The Foundation for Accountability

Author(s): Kris Gowen; FACCT - The Foundation for Accountability

Research Area: FACCT

Keywords: consumer centered; national; health care; conferences

Type: Report

Abstract:

A slide presentation on consumer segmentation regarding differences in health care information seeking and utilization. Presented by FACCT during the MEDNET 2002 conference, Amsterdam, The Netherlands.