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Attention, Agility and Alterations (AAA Membership Practices): How JCCs Grow Their Membership
Publication Date: May 2008
Publisher(s): Florence G. Heller-JCC Association Research Center; Mandel Center for Excellence in Leadership and Management
Author(s): Steven M. Cohen; Lauren Blitzer
Special Collection: Berman Jewish Policy Archive
Topic: Culture and religion (Religion and religious groups)
Social conditions (Associations and meetings)
Keywords: Jewish Organizations; Jewish Identification; Organizational Development; Membership
Type: Report
Coverage: United States
Abstract:
This study reports on a survey conducted in January 2008 in order to understand how practices and policies set by Jewish Community Center (JCC) Board of Directors affect membership growth. The analysis of the survey finds that there are three critical factors in predicting positive membership growth for a JCC: Attention, an organizational culture of closely attending to members and membership growth; Agility, devising innovative approaches to the membership model; and Alterations, recent renovations to the physical plant. The study also reports on other trends in membership function and structure.