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Publication Date: January 1993
Publisher: Jewish Communal Service Association of North America
Author(s): Ivan C. Schonfeld
Research Area: Banking and finance
Keywords: Funding; Outreach; Philanthropy
Type: Report
Coverage: United States
Abstract:
Traditional fund-raising approaches that have worked so effectively with older donors must be modified if we are to secure younger people's interest and support for Jewish communal institutions. Today's donors demand greater visibility, recognition, and involvement in the projects that they fund. Targeted appeals and recasting Jewish needs in humanitarian forms are also essential.