Revisiting the Jewish Community Center Marketplace
Publication Date: January 1988
Publisher: Jewish Communal Service Association of North America
Author(s): David Eskenazi
Research Area: Social conditions
Keywords: Informal Jewish Education; Jewish Organizations; Social Services
Type: Report
Coverage: United States
Abstract:
I continue to believe marketing to be a very valuable method within a Jewish community center, just as I continue to view social group work method as a valuable tool in a JCC. However, it can be effective only to the degree that it maintains the role of enhancing rather than corrupting the basic purposes of a JCC.
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