Publication Date: June 2004
Publisher: Genetics and Public Policy Center
Author(s): Gail Javitt
Research Area: Health
Keywords: Regulation; Public policy; Direct-to-consumer; Genetic testing
Coverage: United States
The analysis of DTC marketing of genetic testing must clearly distinguish between advertising of genetic tests on the one hand and commercial availability of these tests on the other. Each of these activities is subject to distinct systems of regulation and amenable to different possible policy solutions.