PSAs in a New Media Age
Publication Date: February 2002
Publisher: Henry J. Kaiser Family Foundation
Author(s):
Research Area: Health; Media, telecommunications, and information
Type: Report
Coverage: United States
Abstract:
A new national study on public service advertising finds that broadcast and cable television networks donate an average of 15 seconds an hour to air public service ads (PSAs), representing just under one-half of one percent (0.4%) of all airtime. Shouting to be Heard: Public Service Advertising in a New Media Age was released by the Kaiser Family Foundation at a forum of nonprofit groups, policymakers and media leaders brought together to discuss the future of public service advertising.
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