Trends in Direct-to-Consumer Advertising of Prescription Drugs
Publication Date: February 2002
Publisher: Henry J. Kaiser Family Foundation
Author(s):
Research Area: Health; Manufacturing and industry
Type: Report
Coverage: United States
Abstract:
This report examines the increases in spending by pharmaceutical manufacturers to advertise prescription drugs directly to consumers. The report's findings also address how this spending compares to advertising in other industries, the drugs most heavily advertised to consumers, and the increasing public awareness of such advertising.
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