Social Marketing and Federations

Publication Date: June 1984

Publisher: Jewish Communal Service Association of North America

Author(s): Steven E. Gelfand

Research Area: Banking and finance; Social conditions

Keywords: Jewish Organizations; Fundraising and Philanthropy; Organizational Development

Type: Report

Coverage: United States

Abstract:

Federations conduct demographic studies, social service needs assessments, and priorities studies, but rarely if ever focus on attitudes with regard to: (1) charitable giving to Jewish causes in general and specific Jewish organizations, in particular, (2) how campaign proceeds are allocated, and (3) volunteering. Delving into these areas falls within the domain of market research. Federation leadership can no longer afford to assume that these attitudes are well known, that poor givers will never be good givers, that non-givers will never be givers.

In Journal of Jewish Communal Service, 60: 4.