The Application of Social Marketing Principles to Educator Recruitment and Retention


Publication Date: January 2004

Publisher: Jewish Education Service of North America

Author(s): Carol Schechter

Research Area: Culture and religion; Education

Keywords: Jewish education; Employment; Professionalism

Type: Other

Coverage: United States


The author outlines the ways in which national, communal and individual organizations in Jewish education can utilize social marketing principles and techniques to encourage recruitment and retention of Jewish educators.