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Publication Date: October 2002
Publisher: National Jewish Center for Learning and Leadership
Author(s): Tsvi Blanchard
Research Area: Media, telecommunications, and information; Politics
Keywords: Political Behavior; Television; Culture; Public Policies
Type: Brief
Coverage: United States
Abstract:
The author responds to a 2002 New York Times report which states that political strategists have downgraded the importance of television advertising, purportedly in order to replace image and imagination-driven appeals with "reasoned" grassroots campaigns. The author cautions against celebrating this new emphasis, asserting that in the current American reality, politicians always integrate shared imagery and emotional appeals into political efforts, whether on television or in grassroots campaigns. The author warns of dangers facing a society which employs imagination instead of reason in its decisions. He advocates the adoption of reasoned democratic discussion by means of the creation of public spaces for reasoned argument.