Naming and framing
Publication Date: July 2009
Publisher(s): National Jewish Center for Learning and Leadership
Author(s): Shari Cohen
Keywords: Public Opinions; Culture; Future; Language
The author warns about the dangers inherent in naming - the impulse to name the new and familiar is human, and public discourse needs to be based upon mutually understandable terms, but naming can also obscure and undermine the process of facing new challenges. She urges the Jewish community to be careful with nomenclature and to face the future prioritizing the creative use of intellectual resources over the multiplication of buzzwords.