Contact: The Journal of the Jewish Life Network / Steinhardt Foundation -- Marketing Jewish Life
Publication Date: January 2004
Publisher: Steinhardt Foundation for Jewish Life
Author(s): Paul Golin; Daniel Lehmann; Eli Gurock
Research Area: Culture and religion
Keywords: Renewal and Renaissance; Diversity; Youth Engagement; Jewish Engagement
Type: Other
Abstract:
This issue of Contact explores the idea of marketing Jewish life. Paul Golin offers tips for marketing to the Jewishly unengaged. Rabbi Daniel Lehmann and Eli Gurock discuss marketing Jewish day schools. Rabbi Hayim Herring and Robin Neidorf discuss synagogue marketing. Gary Wexler discusses marketing the Jewish future. Sally Gottesman addresses gender issues in Jewish communal marketing. Deborah Mohile discusses reaching young adults. Bill Robinson discusses marketing the Jewish community to new parents.
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