Publication Date: July 2009
Publisher: National Jewish Center for Learning and Leadership (U.S.)
Author(s): Andrew Silow-Carroll
Research Area: Culture and religion
Keywords: Jewish Outreach; Jewish Values; Jewish Organizations; Media
Coverage: United States
In order to assess what kinds of messages the public would like to see from Jewish advertising, the author gathers advertisements placed by synagogues, JCCs, and other institutions, and shows them to different Jewish audiences. The author was surprised to discover that the reaction to these ads was overwhelmingly negative. The author then analyzes common themes and approaches in these advertisements and discusses this negative reception.
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