Innovations in Building Consumer Demand for Tobacco Cessation Products and Services: Grants Results Special Report
Publication Date: April 2007
Publisher: Robert Wood Johnson Foundation
Author(s):
Research Area: Health
Type: Report
Abstract:
More than 44 million Americans smoke, and there is no better way to improve the nation's health and reduce health disparities than to help these smokers quit. Providing consumers with tobacco cessation products and services that they find both appealing and effective could substantially boost the nation's quit rate. This report summarizes six core strategies for building demand among smokers for proven tobacco cessation products and services.
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