Unmassing America: Ethnic Media and the New Advertising Marketplace
Publication Date: January 2006
Publisher: Aspen Institute
Author(s): Amy Korzick Garmer
Research Area: Business; Media, telecommunications, and information; Population and demographics
Keywords: Advertising
Type:
Abstract:
The report explores the changing nature of advertising and the impact that these changes would have on the continued growth and development of ethnic media in the United States.
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