Publication Date: January 2007
Publisher: RAND Corporation
Author(s): Russell W. Glenn; Christopher Paul; Todd C. Helmus
Research Area: Business; Military and defense
This research brief summarizes a study that examined successes from the commercial marketing industry and how those lessons might assist U.S. and coalition forces to improve shaping campaigns during stability operations.
Learn how to upload your organization's valuable work into PolicyArchive and share your works with researchers and policymakers around the world.