Forging the Link Between Alcohol Advertising and Underage Drinking
Publication Date: January 2006
Publisher: RAND Corporation
Author(s): Daniel F. McCaffrey; Phyllis L. Ellickson; Rebecca L. Collins
Research Area: Social conditions
Type:
Abstract:
This research brief shows that alcohol advertising appears to promote adolescent drinking and suggests that school drug prevention programs can blunt the impact of alcohol ads on youth.
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