,Market Research Can Help the Air Force Maintain a High-Quality Supply Base

Market Research Can Help the Air Force Maintain a High-Quality Supply Base


 

Publication Date: January 2006

Publisher: RAND Corporation

Author(s): Nancy Y. Moore; Nancy Nicosia

Research Area: Military and defense

Type:

Abstract:

This research brief summarizes a "how-to" guide for U.S. Air Force commodity teams tasked with conducting market research in order to improve Air Force procurement by emulating commercial best practices.