Market Segmentation in IDA Programs: Practice and Research


 

Publication Date: February 2007

Publisher: National Economic Development and Law Center (U.S.)

Author(s): Susan E. Smith

Research Area: Business

Type: Report

Abstract:

Explores market segmentation as an innovative technique to help bring IDAs to more people, more effectively. It addresses how to segment the IDA market and applies research lessons on institutional and individual factors that influence savings.