Independent Local News Sites in Tampa Do Not Significantly Contribute to Source or Viewpoint Diversity (Cited by Commissioner Adelstein in his opening statement at Tampa Hearing)

Publication Date: June 2008

Publisher: Free Press (Organization)

Author(s): Adam Lynn; S. Derek Turner

Research Area: Media, telecommunications, and information

Keywords: Tampa; Media General; Free Press; Independent Media

Type: Report

Coverage: Florida


This brief study investigates the influence of Internet websites operated by independent non-traditional media outlets with a Tampa Florida specific focus. In order to do this, we characterize the content, traffic, and audience composition of 7 different independent Tampa-specific websites listed by Media General in their October 23rd filing with the FCC, and compare with 22 websites operated by traditional media companies based in the Tampa area.