Using Consumer Segmentation to Examine the Utlization of Health Education Tools
Publication Date: December 2002
Publisher: FACCT - The Foundation for Accountability
Author(s): Kris Gowen; FACCT - The Foundation for Accountability
Research Area: Health
Keywords: consumer centered; national; health care; conferences
Type: Report
Abstract:
A slide presentation on consumer segmentation regarding differences in health care information seeking and utilization. Presented by FACCT during the MEDNET 2002 conference, Amsterdam, The Netherlands.
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