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Publication Date: January 2000
Publisher: Jewish Communal Service Association of North America
Author(s): Steven M. Cohen; Barry Chazan
Research Area: Culture and religion; Education
Keywords: North American Jews; Identity formation; Israel experience
Type: Report
Abstract:
Argues that offering free trips to Israel in order to bond young people to the Jewish community is insufficient in what should be an overall Jewish experience for the young people. Suggestions on ways in which Birthright Israel can be structured and marketed to more effectively attract young adults.