Health Care Reform: Seizing the Moment and Shaping the Message
Publication Date: November 2008
Series: Vol. 42, nos. 7-8
Special Collection: John D. and Catherine T. MacArthur Foundation
Keywords: communications; health care; health care reform
Coverage: United States
Health care reform has been a prominent issue in the electoral campaign. A consensus is that the current system offers too little coverage for too much money. But proposals to improve the system can easily sink into a political and rhetorical quagmire. Nonetheless, ensuring that every American has access to health care has become a core moral value for voters. Advocates should tap into this value system and frame their messages to avoid the barriers that have blocked past reform efforts.